What is blind box
and why did it go viral?
Let’s take a guess!
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The secret one in a series can be resold for nearly ten times of the original price.
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The opened regular can only be resold for 40%-80% of the original price.
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Sealed blind boxes are generally resold at the original price(50 - 80 RMB).
What is blind box?
  • With the arrival of Generation Z and the rapid update and iteration of entertainment ways, the blind box industry is also increasingly prosperous both in people’s lives and in the financial market.
  • Blind Box refers to the type of sealed packaging that keeps the contents of the toy a mystery until you open it.
  • Blind boxes typically come in a series that are made up of a variety of different figures / designs that are usually depicted on the side of the box listed along with the odds of finding each one.
  • Blind box is a small individual object inside a box with mystery, but it can make a big splash in the market.
  • When toys become the hobby of "adults", they bring cultural and business opportunities and challenges that should not be underestimated.
  • Blind boxes, it may be inferred, have met customers' psychology of curiosity, pursuit of beauty, nostalgic mood, and need for companionship.
    • THE TREND
    ORIGIN
    THE TREND
    POPMART
    THE TREND
    USERS
    THE TREND
    RETAIL MARKET
    THE TREND
    SALES REVENUE
    THE TREND
    SOCIAL MEDIA
    What motivates the consumers keep buying it?
    Will you buy a blind box in the future?

    Wenqin Lu | Parsons MSDV | Thesis | What is blind box, and why did it go viral?